Bespoke Cufflink Design

The modern cufflink came into prominence in the mid-nineteenth century when the modern shirt sleeve cuff evolved. It was sometimes a simple 2-3” band, the so-called simple or barrel cuff, or sometimes folded over in what came to known as the French cuff. The French themselves say, poignant mousquetaire or “musketeer’s cuff”, preserving the memory of the shirt cuff’s origin as a ruffle at the seventeenth century Dandy’s wrist.

Gentlemen in the late nineteenth century proclaimed their status by wearing shirts with collars and cuffs in the finest, whitest, most luxurious cotton. Cufflinks made of gold & silver and decorated with stones, enamels, mosaics, carved crystals and cameos reflected their wealth, prestige, and their personalities.

These traditional cufflinks made by Veritas for Holland & Holland really focus on the country lifestyle using 3D modelling to reproduce silver pheasants, pointers and gold & silver shotgun cartridges in minute detail.

Sometimes it’s just a small detail taken from a product that is picked up and transformed into the wearable accessory, like these sterling silver watch winders from the bezel of a Breitling watch.

For the hallowed Home of Cricket, Lord’s and Marylebone Cricket Club, the references are expressed in a coloured enamel monogram. This pair of rectangular art deco cufflinks in the famous egg and bacon colours was originally made for the club back in the 1930s and produced again for them by Veritas in 2019.

More contemporary designs turn to modern materials to express their interests and personality.
Nowhere is this truer than for the automotive sector.

These wearable black carbon fibre round cufflinks for Pirelli are striking looking and display a discreet branding on the reverse, and the oval Mother of Pearl cufflinks commissioned by Formula One Management display a sporty detail of cut outposts which mirror features on a race car. Recently, we have even received the brief from one F1 team to insert real pieces of the car’s bodywork into the fascia of the cufflink, so you’re really wearing a piece of the car!

The logos also of modern enamel cufflinks are designed with up-to-the-minute stylish looks in mind and the colours that must be precisely matched to carefully chosen Pantone references. The iconic Jaguar Growler shown here is striking looking with its own specific shade of red.

Cufflinks these days provide hundreds of ways for someone to wear their personality on sleeves, whether they are whimsical and amusing, personalised and engraved, urbane and corporate or even outrageously extravert.

Anything is possible, and we have seen every permutation of brief at Veritas and hopefully rise to the individual challenge of each unique bespoke request.